Safaricom GER
Agency
Spotlight Communications and Marketing
Client
Safaricom Ethiopia
Role
Art Director
Launch
2025
Safaricom's Women Empowerment Campaign is a strategic initiative designed to enhance brand recognition and foster community support through the empowerment of women. By positioning itself as a champion for social impact, Safaricom aims to drive meaningful engagement both online and within local communities
II.
Safaricom Women First 5KM GER
By integrating a multi-channel strategy across different campaign phases, Safaricom effectively amplifies its message, ensuring sustained engagement both online and offline. This strategic approach positions the brand as a leader in corporate social responsibility while fostering long-term community trust and support.
III.
Conclusion
The campaign successfully strengthened Safaricom’s brand visibility, drove engagement, and increased M-PESA adoption among its target audience.
